Research with consumers is a process designed to help brand managers reduce confusion, indecision and subjectivity in managing their brand. But as it turns out, there’s a group of consumers destined to keep brand managers perplexed (or tearing out their hair) over their conflicting opinions toward brands.Brand extension is a great strategy for a parent…
Do you feel bored with your regular nine to five job and looking for starting a business? Are you looking for starting an extra earning source? Or, do you want to start a small business in full swing eyeing to make it your career?The idea of starting a business can be exciting and all it…
Millions of Americans own mutual funds and see them as their best investment options. Consider this question: would you rather own the best funds or have the best investment strategy for managing your funds in 2014 and beyond? With history as my guide, I offer an opinion here, as well as a plan you might…