Tag Archives: branding marketing

Why Some Consumers Hold Different Impressions Of Your Brand and Your Brand’s Personality

Research with consumers is a process designed to help brand managers reduce confusion, indecision and subjectivity in managing their brand. But as it turns out, there’s a group of consumers destined to keep brand managers perplexed (or tearing out their hair) over their conflicting opinions toward brands.Brand extension is a great strategy for a parent…